Branded Merchandiase is Tricky

Thu, 6 Jan 2011

Brands, Brands, Brands. That's all I here these days. Everyone chasing the same closeout branded merchandise. I don't get it. The stuff is mostly overpriced, low in quality,  hard to use, and riddled with distribution restrictions  Based on value and function I don't even know why anyone buys this stuff.  The key is price. A good brand that's overpriced can't sell. The key is a brand that you can offer at an irrresistable price.

Go for the best merchandise period. High value, low price, decent quality, fully functional , perfect condition , closeout and liquidation goods.  Everything except a name at a high price.